Continuiti was born out of three friends who love to borrow each other’s clothes. We felt compelled to create this space where we could promote re-using quality pieces, eventually making clothing rentals synonymous to shopping. At our core, we want to share the joy of wearing something beautiful for the first time—over and over again! 

Continuiti

By definition, continuity is defined as an unbroken and consistent existence. When we apply this to the lives of every fashion lover, Continuiti means our dream closet forever. The brand aims to bridge the fashion community through connecting renters and lenders towards fashion-forward practices. Instead of buying pieces and only wearing them once, why not take part in a community where people can borrow to save and lend to earn! 

Ina Cruz

I often felt like I could never truly express myself fashion-wise because I couldn’t afford to. Since I began working and shopping with my own money, jumping on each trend bandwagon has been mentally and financially exhausting! I feel that current overconsumption practices have led to these “affordable” clothing options that often compromise quality. Nowadays, new clothes worn once, lose their integrity right after the first wash. I felt so strongly about creating another way to shop without having to choose between affordability and quality, while discouraging overconsumption. From this, Continuiti was born. Our closet is your closet!

Rocio Escano

Have you ever stared at your overflowing closet and thought, “omg I have nothing to wear"? That's exactly where Continuiti steps in. We imagine it as our best friend's closet, always there with a pair of fresh eyes on our cult favorite pieces plus it introduces us to new brands too! Continuiti transforms that frustrating moment into a fun and circular experience.

Sam Villavicencio

As someone who loves to travel, I am constantly looking for new clothes to bring with me on my trips. While I’d love to buy new pieces to play with, I also try to be eco-conscious with every purchase. Renting out clothes allows me to do both. Fashion is our language and our goal is to have clothing rentals be the answer to every occasion and vacation– be it a European summer or your next beach trip, we make circular fashion easy for Filipinos. 

One Shared Closet, One Shared Planet

As girls who love to experiment with our style, we are inspired to give others the avenue to wear different pieces in a way that won’t harm our planet. Our earth has been calling for help, and Continuiti is finally a stepping stone for us to answer that call— one shared closet for one shared planet.